Which city in the world has more sex shops… than pharmacies?

By Vivi Margariti

If you’re looking for the ultimate “freedom destination,” then Amsterdam might just strip away all your expectations — quite literally.

In the heart of the Dutch capital, sex shops seem to outnumber pharmacies. From the iconic Red Light District to more tourist-friendly neighborhoods, stores dedicated to sexuality pop up on almost every corner.

Some are chic, others provocative — but all are a vivid part of Amsterdam’s identity.
So what are they really?
A symbol of freedom or a sign of excess?
A tourist attraction or a mirror of modern culture?

The answer is yours to decide.
We’re just reporting what’s behind the neon-lit windows.